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Finding the ideal pizza customer matters—to you as much as it does to us. And likewise, finding out if a food truck is the right pizza company for you matters.

Not every pizza company is right for every person, and not every person is looking for what we offer. Being clear about that isn’t exclusionary. It’s respectful. It sets expectations, protects the experience, and makes sure the people who gather around our food actually enjoy it.

So let’s be honest—here’s how to know if Serpico’s Bread Co. is the right fit for you.

You’re a great fit if…

You care about quality

Quality isn’t just ingredients—it’s decisions.

It’s choosing flour for how it ferments, not how cheap it is. It’s giving dough time. It’s building menus that make sense together instead of offering everything at once.

If you appreciate intention in what you eat, you’ll feel at home at our table.

You like shared experiences

Our food is designed to be passed, discussed, and enjoyed together.

Whether it’s a pizza tasting menu or a buffet-style private event, the goal isn’t speed—it’s connection. People tasting the same slice at the same time. Conversations sparked by food, not interrupted by it.

If you value communal dining, this is where we do our best work.

You trust the maker

We don’t offer infinite customization. We curate.

That requires trust—trust that the menu has been thought through, that pacing matters, and that the experience will unfold naturally.

If you like knowing who made your food and why it exists the way it does, you’ll understand our approach immediately.

Learn more about who we are and how we work at Serpico’s Bread Co.

You may not be a fit if…

You’re looking for the cheapest option

We’re not competing on price.

Our pricing reflects ingredients, staff, equipment, preparation, and experience. If cost is the primary driver, there are plenty of great options—and we genuinely respect that.

This article on what you’re actually paying for when you hire a private pizza kitchen explains that more fully.

You want speed over craft

Fast food has its place. That place just isn’t here.

Our food takes time to prepare and is meant to be enjoyed without rushing. If the priority is getting in and out as quickly as possible, our style may feel unnecessary.

And that’s okay.

Why this clarity matters

When expectations align, everything works better.

Guests relax. Hosts enjoy themselves. The food lands the way it’s meant to. By being clear about who we’re for—and who we’re not—we protect the experience for everyone involved.

That’s not exclusivity.
That’s intention.

The takeaway

If you care about quality, value shared experiences, and trust the people making your food, there’s a good chance we’ll get along just fine.

If not, we still wish you an incredible meal—wherever you find it.

Think we might be the right pizza company for you?
Explore our pizza tasting experiences and private events and see how intention shapes every gathering.

author avatar
Jim Serpico President
Jim Serpico is the founder of Serpico’s Bread Co. and a former television producer turned professional bread and pizza maker. His work focuses on naturally leavened doughs, communal dining experiences, and creating intentional food moments through private events and tastings.
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